Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 tips for writing a better blog post.
Blogging. Everyone’s doing it. Including us.
Whether you’re a small business owner or a Fortune 500 company, chances are you’ve at least explored the idea of building a blogging foundation into your marketing and advertising efforts. Or maybe you’re a writer looking for a consistent online outlet for your thoughts, feelings, passions, voice, and creativity.
Either way, you’re going to want to blog. And when it comes time to sit down and author a new blog post, you’re going to want to do it the right way.
When it comes to writing powerful and effective blog posts, many of the same principles that apply to writing good online ads also apply. As do several of the strategies that make up a successful Twitter post. After all, good writing is good writing. Effective communication is effective communication. Persuasion is persuasion. The medium or the message may change. The era or the audience might shift. But certain truths always remain the same.
In this spirit of learning, sharing, and writing, we humbly offer you the following 5 tips to authoring a better blog post.
- Write a Compelling Headline: Just like it’s important to write a strong, intriguing headline when crafting a digital ad, it’s vital to hook your reader right up front with a great headline in your blog post. You can spend some time really nailing down your headline before you craft the body of the post. You can decide on it afterward, while everything is really fresh and full in your mind. Or you can work to craft and refine it at various points of the process. Whatever you do, make sure it’s a good one. And not too long. Which brings us to our next tip.
- Don’t Overwrite. KISS Your Blog: No, this doesn’t mean you should dress it up like Gene Simmons (talk about a turn-off). It means you should always Keep It Short, Simple. Don’t overthink your post. Don’t overcomplicate it. And certainly don’t overwrite it. Of course, this could vary a bit, if you’re blogging on a super-specific topic, and/or for a highly technical and detail-driven audience. But in general, nobody wants to pull up a blog post to find something that looks or feels like a novella.
- Consider Crafting a Helpful How-To Post: If you’re still reading this blog post right now, well, then we don’t really need to say too much here, do we? People seem to really really enjoy “how-to posts.” And lists. Lots and lots and lots of lists…
- Make Your Blog Easy to Consume & Digest: Think about it like preparing a meal. Do you want to give your readers something that’s easy to eat and drink? Something that goes down nice and smooth? Or do you want them to have to work really hard to chew it and digest it? To make it easier to “consume,” consider adding smooth subheads, bullet points, and other helpful transitional aspects. Think of it like different courses in a fine meal.
- Make Your Blog TASTY Too: For a meal to be a truly great one, it’s not enough to merely be easy to consume and digest. It has to taste fantastic too. Same goes for your blog posts. So add a little flavor. Some spice. A bit of zest. Give it your own unique and alluring voice. Consider mixing in a dash or two of good humor. And top it off with a nice cherry at the end. Like…this one.
These are just a few tips, tactics, and techniques you can use to make your blog posts stand up, stand out, get attention, and cut through the clutter.