This week, the Boost team is heading out to South Carolina’s scenic Kiawah Island for the Search Insider Summit. Hosted twice a year by MediaPost, SIS is a luxe destination event dedicated to, you guessed it, all things search. It’s one of the more exciting destination events we look forward to sponsoring every year.
For three days, attendees from all over the country will gather together to educate, debate and contemplate on what will be the newest face of search. A dynamic conference comprised of presentations, panels and roundtable discussions, it’s an event where some of the greatest minds in the industry come together to collaborate on solutions to everyday issues. This year’s topics will touch upon issues such as changing consumer behavior, the impact of object-oriented search, the power of people in data-driven marketing, the future of audience-based search and much more.
This year, we’re proud to be sponsoring another presentation session, this time by Boost Media Co-Founder and COO, Rob Lenderman. Here, you’ll learn about the challenges marketers face in creating richer customer engagements, the forces that drive marketable moments, and how humans and algorithms can be combined to achieve real results. Join Rob for breakfast on June 11th at 8 am to learn about the importance of these marketable moments, and how creative optimization can help.
About Boost Media
Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale.
The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide.