Last week, Boost Media co-founder Rob Lenderman and data analyst Richard Zitomer were featured in a Google Partners Hangout about technical language learnings. During the Hangout, Rob and Richard discussed  how hypothesis testing helps fuel marketing decisions by utilizing science and data. We learned about testing culture, what hypothesis testing is and the how to create the right testing framework for your organization. The hangout finished with a Q&A from viewers.

Check out the Hangout below, and stay tuned for Parts 2 and 3 of this technical language learnings series!


 

About Boost Media

Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale.

The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide.