Every week, Boost brings you insights straight from the writers in our Expert Marketplace. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Marketplace for over five years, explains why crafting compelling ad creative is a balancing act.


By any measure, $100 billion is a very, very large sum of money.


And come 2017, $100 billion may be the figure that accompanies the sum total of mobile online advertising by marketers in America.


According to a recent report by ZenithOptimedia entitled Advertising Expenditure Forecasts, U.S. brands will spend somewhere around $99.3 billion on mobile advertising in 2017. Additionally, this staggering total is expected to outpace the amount spent on desktop online advertising – anticipated by ZenithOptimedia to clock in somewhere around $97.4 billion.


Mobile advertising grew by 95 percent in 2015, and is anticipated to surge an additional 46 percent by the close of 2016. For both 2017 and 2018, that growth is anticipated to be somewhere around 30 percent.


What this growth will all add up to is mobile accounting for 58 percent of the total ad market by 2018.


More Mobile. Less Desktop.


As mobile ad spending continues to grow at an eye-popping rate, desktop advertising continues its sharp, steady descent. Having peaked at $98.9 billion back in 2014, desktop advertising continues to fall off.


Traditional online display advertising executions like banner ads are even less effective (and appreciated) on mobile devices than on desktop or laptop computers, and are usually clicked on more often by accident than by intent.


The only options for new growth in online display advertising, per the ZenithOptimedia report, are online video and social media. Online video advertising is actually predicted to grow by 20 percent a year between 2015 and 2018, while social media is anticipated to grow 23 to 24 percent a year during the same time period.


Are YOU Ready for More Mobile?


Here at Boost Media, we’ve always been on the cutting edge of the mobile revolution. Which is why we previously offered all our readers here at this blog helpful tips for making your company’s online content mobile-friendly.


It’s also why we specialize in writing and optimizing mobile-friendly ad copy – via the 1,000-strong Boost Creative Network.


Boost is the only cloud-based, people-powered platform that helps advertisers and ad agencies alike create, refresh, and manage compelling ad creative at scale. Our vast and skilled network of experienced ad writers and designers helps create, test, and optimized your ads – for both text and image formats – across all digital channels (search, social, and display).


Talk to us today to see how we can help you and your brand maximize your mobile ad experience.