Boost Fuels Extreme Performance for SEM Campaigns
Network of Ad Optimization Experts Announces Formal Launch
SAN FRANCISCO, Calif.–February 28, 2012–Boost, a performance-driven ad optimization solution for advertisers and agencies, today announced the formal launch of its services for search engine marketing (SEM) agencies and advertisers. Through its unique ad optimization solution, Boost makes the creation of winning SEM copy simple, scalable and successful.
“Advertising has evolved far beyond paper media, but the core messaging still relies on creative individuals to write for their human audience,” said David Greenbaum, CEO of Boost. “Boost leverages a human network, technology and analysis to provide ad optimization at the scope and scale that customers need. SEM advertisers can combine advanced analytics with the best ad creation machines out there: people.”
The proprietary Boost Method harnesses the expertise of a network of more than 500 expert ad copywriters to deliver the best ad copy possible. After identifying ad copy that needs optimization, advertisers launch a contest for Boost’s community of experienced professionals, who compete to write the most high-performing content for each project. Ad copy is then automatically validated and split tested to ensure it is reaching the right audience.
This Boost Method is designed to scale to an unlimited number of ad groups while systematically optimizing them all. Even advertisers with millions of SKUs and ad groups can use Boost to evolve their messages and performance over time. Through Boost’s groundbreaking combination of human creativity and advanced technology, advertisers have historically achieved an average increase of 30 percent in both click-through rate (CTR) and conversions per impression (CPI), as well as a 3 percent reduction in cost per click (CPC).
“The creative aspect of advertising is one of the hardest things to scale up,” said Bryan Eisenberg, partner at Eisenberg Holdings and a renowned SEM expert. “Advertisers need to exponentially grow their creative resources to build out successful ad groups at scale, but marketing teams have real limitations when it comes to time and finding the right talent. Boost lets advertisers expand their resources and improve their performance. It’s a win-win for everyone.”
Boost, which has $250 million in ad spend in its portfolio, has proven performance and optimization results across platforms and industry verticals. Boost’s growing client base includes companies large and small, as well as brands, direct sellers, retailers and service providers. Major partners and customers, including 99designs, Beachbody, Marin Software and CafePress, have successfully used Boost to optimize their ad campaigns.
“Boost Media has done more to improve and optimize our AdWords campaign in four weeks than our pay-per-click agency did in an entire quarter,” said Matt Mickiewicz, co-founder of 99designs, the leading graphic design marketplace.
For more about Boost products, please visit www.boostmedia.com/.
Boost powers leading advertisers and agencies to optimize ad content across search and social networks. The first comprehensive and systematic approach to optimizing ad content, The Boost Method combines proprietary technology with its network of 500+ expert copywriters to deliver highly effective, performance-driven ad copy at scale. With a growing customer base of 200 leading SEM advertisers and $250 million in ad spend under its belt, Boost increases click-through rates and conversions by more than 30%. For more information, visit www.boostmedia.com.