Two New Execs Join Team; Company Marks Milestone of $1 Billion in Paid Search Ads Optimized for 100 Leading Global Brands
SAN FRANCISCO — November 18, 2014 — Boost Media, a leader in creative-optimization marketing technology, has raised $19 million in Series C funding led by Battery Ventures. Other participating investors included Javelin Venture Partners, Pinnacle Ventures, Webb Investment Network and individual investors. The company also announced that Battery Ventures General Partner Roger Lee has joined its board of directors.
Boost will use the funds to grow its product and engineering teams; expand its product reach beyond paid search and into social, display and mobile ad optimization; provide customers deeper analytics on creative strategies; and spur international growth.
The company leverages a curated network of human writers and designers, as well as machine-learning algorithms, to help customers optimize their online advertising and increase ad performance, revenue and profit. With the Boost Cloud™, organizations can marry the natural creativity of individuals with the automation and efficiency of a cloud-based platform to generate ad copy at scale. Marketers can also test and activate new creative strategies to drive engagement and performance. In other words, digital marketers can finally understand not just which creative strategies work, but also why. To date, the company’s technology has powered $1 billion in paid search ads for 100 premium global brands across the retail, education, financial, healthcare and insurance, casual gaming, auto and travel verticals.
“The substantial growth we’ve seen demonstrates how urgently companies need professional solutions to manage and grow their marketing campaigns profitably,” said David Greenbaum, founder and CEO of Boost Media. “This latest round of financing validates the service we are providing and is a strong vote of confidence in our vision, team and future success.”
Roger Lee of Battery Ventures said, “Creative optimization has become an invaluable weapon for digital marketers. The Boost team has built a very innovative solution to help marketers dramatically improve campaign efficacy and we look forward to working with them as they continue to lead this important sector.”
Led by Chief Technology Officer Shawn Kernes, Boost’s product and engineering teams are using technologies such as big data, image-object recognition, natural-language processing and text analytics to help customers optimize their ads amid an increasingly competitive paid search market. Partners include Marin Software, Google DoubleClick Search, Facebook, Yahoo! and Kenshoo.
In addition to the funding, the company announced two new hires: Michael Feldman is joining the team as senior vice president of business development and Jeff McCarthy has been named vice president of customer success. Feldman was previously the head of business development for search ads at Google, while McCarthy was senior vice-president of client services at Marketo. McCarthy also has held executive roles at Adobe and MarkMonitor.
About Boost Media:
Boost Media, the leader in creative optimization, has delivered more than $1 billion in optimized digital ads for leading brands. Using the Boost Cloud, a SaaS platform built for advertisers and agencies, marketers can source, test and optimize ad creative across search, social, display, and mobile. Boost also provides unprecedented insights that let marketers pinpoint which creative strategies are working and why. Based in San Francisco, Boost is used by more than 100 leading global brands to drive performance and mindset. To learn more about Boost Media, visit us at www.boostmedia.com.