Twice a year, the best minds in the search marketing industry get together for MediaPost’s Search Insider Summit to share the latest insights from the field, explore new technology trends and strategies for effective campaigns, and take an in-depth look at where the industry is headed.
Boost Media is a proud sponsor at this year’s conference, which takes place December 10-13 at the Stein Eriksen Lodge in Park City, Utah. Boost CEO David Greenbaum was selected to speak and will present on the importance of developing personalized, compelling creative in ad campaigns through creative optimization.
Attendees will also have the opportunity to hear from and interact with more than 40 speakers who are CMOs, senior level brand marketers and agency executives at companies such as Sears, Facebook, Walgreens, Adobe and AIG.
Speakers will explore whether content marketing will become the future of search engine optimization in a world where keywords no longer provide intent signals. We will also hear how national brands will focus on local search in a mobile world, and debate ways to make cross-channel device attribution work for search marketers.
There are several networking activities, dining events and cocktail parties lined up with the industry’s top marketing and agency executives. For the full agenda, click here. This is sure to be an informative and fun conference set in beautiful Park City, so don’t miss out on registration.
Boost will be live tweeting the event, so follow us on Twitter @boostctr.
About Boost Media
Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale.
The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide.