The wait is finally over. Google updated their Penguin algorithm with version Penguin 3.0 on Friday night. It’s been more than a year since the last update, making Penguin 3.0 one of the most anticipated algorithm updates in Google’s history.
The Penguin filter update is designed to decrease the search rankings of sites that use shady backlinking schemes. The update impacts less than 1% of English search queries and will continue to roll out over the next few weeks. Due to the multi-week roll out, it may be hard to distinguish between Penguin and another algorithm if a site was impacted.
So what does it mean for your search campaigns?
Boost Media Chief Technology Officer Shawn Kernes says, “This update is reaffirmation that relevant content is king.” Content quality remains a key indicator for determining the quality of search rankings. Spammy backlinks and irrelevant content may demote your site.
The Penguin 3.0 algorithm update reaffirms that it is more critical for marketers to control their message via paid search efforts, further solidifying the need for specific, targeted and differentiated ad copy and the need for Boost Media.
Here is the timeline of past Penguin updates:
• Penguin 1.0 on April 24, 2012 (impacting ~3.1% of queries)
• Penguin 1.1 on May 26, 2012 (impacting less than 0.1%)
• Penguin 1.2 on October 5, 2012 (impacting ~0.3% of queries)
• Penguin 2.0 on May 22, 2013 (impacting 2.3% of queries)
• Penguin 2.1 on Oct. 4, 2013 (impacting around 1% of queries)
• Penguin 3.0 on October 17, 2014 (impacting around 1% of queries)
About Boost Media
Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide.