Last week Trada announced it was shutting down its operations and posted a notice to customers. The Boulder company was founded in 2008 and served as an online marketplace for SEO optimizers to leverage paid search.


CEO Matt Harada posted a blog saying that while they are proud of Trada’s PPC accomplishments, they are unable to continue to operate due to creditors.


“We truly regret the difficulty that this will cause our clients and community and we are working within the confines of the creditors’ rights to mitigate these difficulties,” Harada blogged.


We are sad to see Trada leave the search community, and empathize with any of their customers during this sudden change.


To help mitigate the transition and minimize any interruption to your paid search campaigns, we wanted to make you aware of the solution we provide at Boost Media. If you were previously working with Trada, here are some options available to you through the Boost Media Creative Optimization Platform:


  • Creative Network: Over the last five years, Boost Media has created the largest curated network of copywriters who are trained to write compelling ads to improve your campaign performance. With more than 1,000 expert writers and designers developing copy, the Boost Media Creative Network is equipped to write successful ads with messaging diversity at scale.


  • Insights+: Boost Media provides unprecedented insights that let marketers pinpoint which creative strategies are working and why. Through a combination of advanced algorithms and a team of experienced data scientists, Insights+ delivers you customized insights on your specific ad creative strategies and audience behavior to impact campaign performance.


  • Dedicated Customer Success Team: Leading enterprise brands trust Boost to impact their SEM campaign performance through creative optimization. We believe in empowering our customers with the right knowledge, tools and insights to command digital marketing conversations. We have an experienced Customer Success Team committed to serving you.


  • Leading Creative Optimization Platform: With Boost Media marketers can source, test and optimize ad creative across their paid search campaigns. Boost Media is the leading Creative Optimization Platform and has delivered more than $1 billion in optimized digital ads for enterprise brands.


Sign up here for a demo to test our platform today to learn how Boost Media can help you take control of creative optimization. We are more than happy to answer any questions you may have. Call us at 1-800-771-9415 or email Rebecca Glatt at and let us know how we can help.


About Boost Media

Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale.

The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide.