We teamed up with the paid search experts at WordStream to bring you our latest whitepaper, 6 Tips to A/B Test Your Way to Winning PPC Ads. WordStream provides search marketing software and PPC services that help online marketers get better results from their PPC and SEO efforts.


The whitepaper dives into the many benefits of testing, including the impact that adopting a testing culture can have on an organization, and how to create and run tests that yield actionable results. Consider this whitepaper your guide for all things A/B testing and optimization – whether you’re a testing novice or a seasoned pro.


In this free guide you will learn:

  • How and why to adopt a “testing culture” across your marketing efforts and entire organization
  • Lessons we learned from A/B testing our own paid search ads, with real examples
  • 6 actionable tips to test your way to optimized pay-per-click ads


Download here.


About WordStream

WordStream develops search marketing software, provides managed PPC advertising services, and shares online marketing advice through our blog. Founded in 2007, we’ve evolved from being a keyword software tool developer to a destination for paid search marketing expertise. The WordStream platform lives in the cloud, delivering customer requests on-demand and quickly adapting to changes in the industry with new customer requested features. The results speak for themselves: more traffic, higher-quality leads, and greater profits, every day.

About Boost Media

Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide.