Search: "ppc"

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The Writer’s Voice: Writing Relevant PPC Copy
Posted January 5, 2016  | CATEGORY: Ad Text Tips, Boost Media, Paid Search
Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Chris Anderson, pen name “cander38,”  explains the importance of relevance when writing ad copy.     Previously, I’ve mentioned the importance […]

Weekly PPC Update: Welcome to 2016 Edition
Posted December 31, 2015  | CATEGORY: Weekly PPC Update
The end of the year is already here! I’ll never cease to be amazed at how quickly time flies when you’re having fun. As expected, it’s been a slow week in the PPC-sphere in terms of news as many PPC-ers are spending time away from the office as the hustle and bustle of prepping for […]

Weekly PPC Update: Happy Holidays! Edition
Posted December 24, 2015  | CATEGORY: Weekly PPC Update
It’s finally here: the end result of months of preparation. For some of us, that means today is the day to frantically scramble to tie up all those loose ends to ensure that everything is executed flawlessly tomorrow. For others, it’s a day to sit back, have a beer or glass of wine, and laugh […]

Weekly PPC Update: One Week to Go Edition
Posted December 18, 2015  | CATEGORY: Weekly PPC Update
One week from today, the moment will have arrived: all the buildup of the past four to six weeks (or, you know, since July for those of you who start shopping early) will be unwrapped in approximately 2.5 seconds, at approximately 4:30 a.m. (if you have young kids). For those of you who don’t have […]

Weekly PPC Update: The Countdown Begins Edition
Posted December 11, 2015  | CATEGORY: Weekly PPC Update
It’s that time of the week again: Time for your weekly PPC tips, news, and insights. Before we dive in, though, a bit of housekeeping business. As you may (or may not) have realized, Christmas just so happens to fall on a Friday this year. I reluctantly acknowledge that most of you probably have better […]

Weekly PPC Update: Cyber Wins Black Friday Edition
Posted December 4, 2015  | CATEGORY: Weekly PPC Update
So, how’s that holiday shopping coming? If you emerged from your turkey coma long enough to venture into the wild last Friday, out into the crowded shopping centers with stampeding crowds busting down the doors, you might have found the brick-and-mortar outlets to be a bit less crowded on Black Friday, which is traditionally recognized […]

Weekly PPC Update: Post-Turkeypocalypse Edition
Posted November 27, 2015  | CATEGORY: Weekly PPC Update
Well, today’s the big day: The official kickoff to the 2015 holiday shopping season. I’m still trying to wrap my head around the fact that Thanksgiving 2015 is in the books already. I might blink and the next decade will be gone. Hopefully by now you’ve perfected your PPC campaigns and have a strategic plan […]

Weekly PPC Update: Giving Thanks for Holiday PPC Edition
Posted November 20, 2015  | CATEGORY: Weekly PPC Update
Well, this is it folks…it’s the last Weekly PPC Update before the official kickoff to the holiday shopping season. By this time next week, you’ll be idly clicking around your AdWords dashboard to see if your ads are getting clicks and converting while you shamelessly partake in opportunity after opportunity to induce another leftover-Thanksgiving-dinner-stupor. It’s […]

Weekly PPC Update: Holiday Trends, Tools, and Insights Edition
Posted November 13, 2015  | CATEGORY: Weekly PPC Update
The holiday shopping frenzy is fast-approaching as retailers stock their shelves with great gift ideas and holiday decor. Of course, things won’t really be in full swing until the Black Friday official kickoff, but there are plenty of shoppers trying to make a dent in their lists already for this year. In case you missed […]

Weekly PPC Update: Candy Coma Edition
Posted November 6, 2015  | CATEGORY: Weekly PPC Update
Now that we’ve all emerged from our candy comas (or for some of us, still working on reducing the kids’ stash to a reasonable level…sacrifices, you know), retailers have removed all traces of Halloween and replaced them with – not Thanksgiving – but Christmas. Yes, the official kickoff to the holiday season is now, seemingly, […]

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