Labor Day weekend is behind us and school is back in session, which got us thinking about which top universities are offering degrees in search engine marketing and digital marketing.

Five or six years ago, only a handful of reputable programs offered degrees that dove into the fundamentals of SEM, pay-per-click marketing and copywriting. Colleges have since expanded the scope. Here are a few universities boasting top tier undergraduate digital marketing and web analytics programs: University of ConnecticutIndiana University’s Kelley School of Business and University of Michigan.

Some search marketers might argue SEM isn’t often taught at the collegiate level for a reason. SEM by design is a fickle beast where the ranking techniques, best practices and metrics are constantly changing. Most digital marketers transition successfully into the SEM space with a background in traditional marketing, applied mathematics, statistics or journalism. Our advice to aspiring searchers is to stay on top of digital marketing trends, follow industry leaders, and attend conferences and networking events.

A common thread between all digital marketers is the passion to A/B test and consistently optimize. These companies not only have powerful testing and optimization cultures, but are also great places to work.

 


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The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide.