Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, talks about getting your ads noticed on social media.
Just how “social” social media truly is can be debated for quite some time.
What cannot be questioned, however, is that social media continues to exert ever more influence over Americans’ daily lives.
Including how we receive, process, and consume news.
A recent survey conducted by the Pew Research Center and the John S. and James L. Knight Foundation found that nearly two-thirds of Americans (some 62 percent) now get news from social media at least “occasionally.” That figure was also up dramatically from the 49 percent cited in a similar study in 2012.
The survey, entitled “News Usage Across Social Media Platforms 2016,” polled 4,654 respondents in January and February of 2016. It also revealed that 18 percent of respondents get news from social media “often,” 26 percent “sometimes,” 18 percent “hardly ever,” and 38 percent “never.”
When the survey organizers looked closer at specific social media sites, it was Facebook that reigned supreme among social newshounds. Some 66 percent of Facebook users said they get news from the world’s largest and most powerful social network. While this figure technically ranked behind Reddit’s 70 percent mark, the sheer number of Facebook users overpowers the more niche-oriented Reddit’s reach – by a wide margin.
In fact, since Facebook now reaches some 67 percent of all U.S. adults, the two-thirds of Facebook users who get news there amounts to 44 percent of the total U.S. population. Just four percent of U.S. adults say they use Reddit.
Twitter, long renowned for its impact and usage among news junkies, news makers, and reporters alike, clocked in at 59 percent, while Tumblr (31 percent), Instagram (23 percent), YouTube (21 percent), LinkedIn (19 percent) and Snapchat (17 percent) all ranked much lower.
More News. More Details.
The survey goes into much greater and more intriguing detail, including demographics, “active” vs. “passive” news discovery, usage of other news platforms, and social media channel changes over the past several years – including the rise of Snapchat and the waning of Google+ and Pinterest.
The study also found that women are generally more likely to get their news from social media than men, although these gender-specific splits varied by social media site.
The survey found little evidence of overlap between social media as news sources, with 64 percent of respondents saying they get news from a single social site. Some 26 percent said they get news from two social sites, while only 10 percent claimed to use three or more sites to find news.
Of the sites that have been tracked by the survey organizers since 2013, three of the eight showed an increase in the percentage of users who get news there – LinkedIn, Instagram, and, of course, Facebook (which has owned Instagram since early 2012).
Newsflash: Your Social Ads Must Also Stand Out
Though Facebook and other social media sites, communities, and apps continue to change the way Americans interact with one another, get news, and much more, many businesses and brands have yet to realize just how to optimize their ads for social networks. And because many advertisers don’t have the bandwidth or tools needed to constantly create and test new creative concepts, ad campaigns on Facebook can easily lose steam and plateau within just a few days.
That’s where all of us here at Boost Media – and the Boost Creative Network – come in. We’ve been in the game since the opening tip. We understand all the changing rules and players. And we can help you write, edit, optimize, and refine Facebook ads that attract attention – and compel sales.
Talk to us today to learn more.