We loved last week’s article on Search Engine Land covering Google’s never-ending battle against bad ads, and the struggle to gain advertisers’ trust.


The article covers key measures that Google is taking such as:


  • The move towards being more transparent with advertisers and end users regarding the measures that Google takes to ensure the delivery of quality ads
  • The effort to gain trust, leading to more clicks are revenue for both Google and advertisers
  • Incorporating site review and disapproving ads which point to any site that violates or fails to comply with Google’s policies
  • A holistic account review that encompasses everything from keywords to IP addresses, looking for patters in the account that indicate it should be shut down or investigated further

You can read Pam Parker’s full article here on Search Engine Land.