MEDIA ALERT—Boost Returns to SMX to Showcase Ad Optimization Solutions

Discussions, Presentations Will Focus on Ways to Optimize Pay-Per-Click, Social Ad Performance


SAN FRANCISCO, Calif.–February 27, 2012–Boost, a performance-driven ad optimization solution for advertisers and agencies, announced today that Boost leaders will offer expert commentary and tips during four events at Search Marketing Expo (SMX) – West 2012, taking place in San Jose February 28-March 1. Boost presentations will focus on best practices and maximizing conversions for ads on pay-per-click and social platforms.


WHAT: The Search Marketing Expo conference series takes place annually in 12 locations around the world. SMX West will feature more than 60 sessions by 130 of the world’s most knowledgeable search marketers. Attendees will gain cutting-edge information on how to prosper in the search engine marketing (SEM) field, with topics on search engine optimization (SEO), pay-per-click (PPC) advertising, social marketing and more.

Boost leaders will have a strong presence at SMX West. Three Boost presentations and one moderator event will occur on February 29, in the following order:

  • February 29, 10:45 a.m. – 12 p.m.: Noran El-Shinnawy, Director of Marketing at Boost, will speak on February 29, on a panel entitled “Search Ads: Taking Your Ads From Good To Great!”. The panel will share best practices for creating search ads that lead to conversions, regardless of text ad format or extension, and sharpening copywriting skills.


  • February 29, 12:40 p.m. – 1:00 p.m.: Boost co-founder and CIO/CMO Rob Lenderman will lead an interactive theatre session offering expert tips on customizing ad copy for maximum traffic, clicks and conversions across platforms, copywriting best practices and ad testing and optimization.


  • February 29, 5 – 6:15 p.m.: Shinnawy will be the Q&A moderator for another panel, entitled “Creative Facebook Ad Tactics,” which covers optimization, social actions, targeting and real time reporting for self-serve image and text-based ads on Facebook. Lenderman will present a Solutions Spotlight, a brief introduction to Boost, at the beginning of the “Creative Facebook Ad Tactics” session.


WHERE: SMX West 2012 will take place at the McEnery Convention Center in San Jose, Calif.


WHEN: SMX West takes place between February 28-March 1, 2012, from 9 a.m. – 4 p.m. PST.


HOW: To learn more about SMX West, please visit


About Boost

Boost powers leading advertisers and agencies to optimize ad content across search and social networks. The first comprehensive and systematic approach to optimizing ad content, The Boost Method combines proprietary technology with its network of 500+ expert copywriters to deliver highly effective, performance-driven ad copy at scale. With a growing customer base of 200 leading SEM advertisers and $250 million in ad spend under its belt, Boost increases click-through rates and conversions by more than 30%. For more information, visit


About Search Marketing Expo – SMX West and Third Door Media

SMX West features sessions just for you, whether you are looking for advanced tactics or just starting out in search, work on an in-house SEM team, hail from an agency, or own your own business. Super-charged sessions on PPC, SEO, social media marketing, local and mobile search will help you succeed today, tomorrow and in the future. SMX makes it easy to interact and exchange ideas with other industry thought leaders, as well as meet new contacts and connect with old colleagues.


Third Door Media’s mission is to empower Internet and search marketing professionals by providing trusted content and community services they need to be successful. The company produces the global Search Marketing Expo conference series. SMX conferences include: SMX West (San Jose, CA), SMX East (New York City), SMX Advanced Seattle, SMX London, SMX Israel, SMX Munich, SMX Toronto, SMX Sydney, SMX Melbourne, SMX Paris, SMX Stockholm and SMX Social Media Marketing (Las Vegas, NV).


Media Contact

Ashley Wilkinson

BOCA Communications

415.738.7718 x4