This week we’re giving the employee spotlight to Michael Feldman, Senior Vice President of Business Development.
Michael joined the team in May and is focused on building sustainable partnerships to drive new channels of revenue and enhance product integrations with the digital advertising ecosystem.
Prior to Boost Media, Michael spent over eight years at Google making key contributions to grow revenue for advertising products, most recently as Head of Business Development for Search Ads. Michael was a co-founder or early member of several software and Internet startups including Fogdog Sports. He started his career in Silicon Valley as a software developer at Oracle and Silicon Graphics.
Michael played a key role building a relationship with our partner Yahoo. Over the next 12 months, Michael plans to expand our sustainable partnerships. “We’ve had tremendous interest from several large partners in the marketing automation and bid management spaces,” he says.
Originally from the Boston area, Michael earned his undergraduate degree in computer science from MIT. Outside of the office, Michael is passionate about biking, skiing, traveling with his family, home improvement projects and practicing piano with his two daughters.
About Boost Media
Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide.