We have been working Perry Marhshall on a new video series for a few months now. We launched the first one today which can be found at http://www.perrymarshall.com/winoftheweek/. Each week we will be reviewing ad contests and dissecting why we think the winner was the winner. We will be looking at different tactics our writers use and how a consistent application of proven rules can always lead to better ads. Check it out.