The folks at WordStream (whose blog you can find on our list of the Best PPC Blogs) have released an infographic this week outlining the top 20 most expensive Google AdWords keywords, check out the infographic below:


How does Google make its money?


The list is pretty interesting, and if you’re looking for some niches that are likely really profitable (and definitely very competitive) here’s where you’ll want to start:


  1. Insurance (example keywords in this category include “buy car insurance online” and “auto insurance price quotes”)
  2. Loans (example keywords include “consolidate graduate student loans” and “cheapest homeowner loans”)
  3. Mortgage (example keywords include “refinanced second mortgages” and “remortgage with bad credit”)
  4. Attorney (example keywords include “personal injury attorney” and “dui defense attorney”)
  5. Credit (example keywords include “home equity line of credit” and “bad credit home buyer”)
  6. Lawyer (“personal injury lawyer,” “criminal defense lawyer)
  7. Donate (“car donation centers,” “donating a used car”)
  8. Degree (“criminal justice degrees online,” “psychology bachelors degree online”)
  9. Hosting (“hosting ms exchange,” “managed web hosting solution”)
  10. Claim (“personal injury claim,” “accident claims no win no fee”)
  11. Conference Call (“best conference call service,” “conference calls toll free”)
  12. Trading (“cheap online trading,” “stock trades online”)
  13. Software (“crm software programs,” “help desk software cheap”)
  14. Recovery (“raid server data recovery,” “hard drive recovery laptop”)
  15. Transfer (“zero apr balance transfer,” “credit card balance transfer zero interest”)
  16. Gas/Electricity (“business electricity price comparison,” “switch gas and electricity suppliers”)
  17. Classes (“criminal justice online classes,” “online classes business administration”)
  18. Rehab (“alcohol rehab centers,” “crack rehab centers”)
  19. Treatment (“mesothelioma treatment options,” “drug treatment centers”)
  20. Cord Blood (“cordblood bank,” “store umbilical cord blood”)


These keyword categories are outstanding places to get ideas about ad copy and learn more about the most cutting edge techniques by observing the ad writing tricks and approaches being leveraged by the folks in each of these niches: by and large these are companies running really sophisticated and highly profitable ad campaigns. Some of the most powerful learnings we get out of our writer network comes from optimizing in these hyper-competitive niches, and in the same way that that knowledge is then applied to other ad tests by the BoostCTR copywriters, you can leverage some of the same techniques these advertisers are using to apply to your own pay-per click ad copy.