If you haven’t yet heard about Facebook Canvas, or you’re looking for insight on how to tackle this new advertising modality, we urge you to read on. Facebook Canvas is a full-screen mobile ad experience, enabling users to interact with branded content that loads as much as 10 times faster than a typical mobile landing page, and is intended to be visually immersive.

 

Here’s an example of the Facebook Canvas experience from L’Occitane who reported seeing an 11% lift in ad recall as a result of Canvas ads.

 

 

Are you ready to try out Facebook Canvas for yourself? Here’s the good news: Facebook Canvas is now available to all advertisers. But there is confusing news, too: it’s not so straight-forward to access. Don’t sweat it though, Boost Media is here to help.

 

How do I access Facebook Canvas?

Although Canvas is available to all advertisers, most will not see Canvas as an immediate option in the advertising interface. Facebook suggests you create a Canvas through Facebook’s Power Editor. Then, Canvases will become an option within your regular Publishing Tools interface.

 

This method doesn’t work for all advertisers. We created a Canvas within a test account and found that Canvas wasn’t available in Power Editor either. As a workaround, we recommend creating a Canvas within Facebook Page Publishing Tools, then using the Canvas page URL as a destination upon choosing to drive clicks to your website as the objective.

 

Common pitfall

To avoid confusion when launching a Canvas, don’t think of it as a regular ad, but as a destination after clicking the ad; essentially it’s an alternative to a landing page. You have to create the Canvas and the ad separately. Canvases are associated with other types of ads. Here is a helpful snippet from the Facebook Help article

 

Facebook Canvas tips

  • It’s important to note that as of right now, Canvas is likely not rolled out to all users. Users who haven’t updated their Facebook apps in a while can’t see Canvases.
  • Remember, Canvas is only available on mobile.
  • Facebook tends to roll out new features to users through a staged approach. Canvas should be launched as one type of experience in rotation with other optionslike Carousel ads driving to a traditional landing page—to ensure a strong ad distribution.

 

Where to go from here?

Here are step-by-step instructions for creating a Canvas. Get your scrolling finger ready because the steps are long and detailed. If you find yourself expending too many resources trying to follow the directions, give Boost a call. We can help you create your very own Canvas!