Today Boost’s Content Manager, Sarah Burns, shared 3 Best Practices for Improving Your Display Advertising Campaign on Marin Software’s Marketing Insights blog. Although digital marketers often take a similar approach to search and display campaigns, successfully advertising on the display network requires individualized tactics.
The article highlights three best practices to boost your display advertising efforts including how to formulate a clear call to action, the importance of continuos testing, and how to determine the optimal placement of display ads. Learn more tips and tricks for improving your display advertising campaigns in our guest post here.
Interested in learning more about optimizing your display advertising efforts? Join Boost Co-Founder and COO, Rob Lenderman and Marin Software Product Marketing Manger, Brian Sim, on April 21 at 9 AM PST for our webinar “Increase Your Display Advertising Performance with Image Optimization.” RSVP here.
About Boost Media
Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale.
The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide.