Last week, Boost Media co-founder Rob Lenderman and Data Analyst Bill Sherby were featured in a Google Partners Hangout about technical language learnings. During the Hangout, Rob and Bill discussed how marketers can uncover language learnings and insights based on current messaging strategies. By using lexical analysis, we learned how to gain competitive advantages and actionable insights. The hangout finished with a Q+A from viewers.

Check out the hangout below, and stay tuned for part 3 of the technical language learning series!


About Boost Media

Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale.

The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide.