Boost Media co-founder Rob Lenderman and AdGooroo founder and CEO Richard Stokes joined forces to discuss PCC creative optimization to help companies maximize holiday sales. Attendees gained insight on positive influencers and the use of target words to resonate with a target audience. The presenters discussed how to speed up your search campaigns by mining your competitor’s most successful ads to quickly identify shifts in your own messaging, product and promotion strategies. The webinar finished with great set of Q&A’s from listeners.
To learn more about optimizing ad copy to increase click-through rates, watch the webinar recording.
About Boost Media
Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale.
The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide.