Yeah, we are pretty much done with winter. How about you? March is already almost here, so we are close to being out of the woods. Let’s hope Punxsutawney Phil was right!
On to things more important, now, this week’s biggest and best PPC news.
First, from Google……
Adwords has some gives some behind the scenes looks at Enhanced Campaigns, including how bid adjustments are calculated for large screen devices like desktops, laptops and tablets, and then for mobile devices.
Google Shopping is transitioning into PLAs globally now, so as of 2/13, if you are in the United Kingdom, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia, Switzerland and the Czech Republic, you’ll need to create a Product Listing Ad campaign to avoid interruption in your ad delivery. Learn more about how to set this up and how to get promotional credits and use Enhanced Campaigns here.
Google and Nielsen conducted a holiday shopping survey and found that “63% of consumers frequently used more than one digital device to shop for gifts this holiday season, and 67% of consumers believe that “having access to multiple devices makes it easier to shop”. This is clearly one of the main reasons behind new Enhanced Campaigns. Check out specific details of this new survey here.
Now, from Bing Ads…..
Do you find Bing Ads’ editorial guidelines for approving ads confusing? You aren’t alone. They’ve provided very specific guidelines, along with explanations and rationale here to clear up confusion.
This is pretty cool. Each month Bing Ads helps one British business with a Digital Marketing Makeover. A team of Pay-Per-Click (PPC), search engine optimisation (SEO) and social media experts give this business tailored advice with the aim of increasing their reach and sales. You can see the most recent makeover for a maternity wear company here.
Here’s a post detailing how to add a user to your Bing Ads account.
Here’s a recap of a speech at SES London called Optimising Humans! The Art of Data-Driven Social Marketing and given by social evangelist Marty Weintraub.
Finally, from other places on the web…..
That’s it for this week folks! Have a great new week.