Hope everyone is staying out of trouble this Friday the 13th! Here are some recent summaries of the top PPC stories from around the web to get your weekend started off right.
In case there was any question, the web is working for American businesses, according to Google. Directly from Google: “in 2011, Google’s search and advertising tools helped provide $80 billion of economic activity for 1.8 million advertisers, website publishers and nonprofits across the U.S. You can see the state-by-state breakdown on our economic impact website.”
And, in a turn of events, Google is sending money back to advertisers. Barry Schwartz got a check for $25.05 from the Hanson vs. Google AdWords settlement. I got one too! Did you?
Speaking of $$, have you been wondering how Twitter’s monetization model’s working out? Wonder no longer. An article at Search Engine Journal describes how Twitter is making most of its money from the mobile sector. This is interesting given that Google and Facebook are still struggling with this area.
There are a few new things from Google for both users and for advertisers.
Search Engine Land’s (SEL) got an article on muting display ads. We’ve all either said or had a client say that they find it creepy when ads follow them around, and this is Google’s answer. Now, when a visitor is on a site in the display network, they can “mute” ads and then further tailor their display preferences to prevent certain ads from being displayed to them.
Have you downloaded the newest version of AdWords Editor? Updates include: new Locations tab, dynamic search ad editing capabilities, product listing ad editing capabilities, and more.
And over at Microsoft…..
In another AdWords-like move, Microsoft is getting in on the ad rotation game. Now, you can select whether you want to (1) rotate the ads by to optimize for clicks or (2) rotate ads more evenly despite clicks or conversions. You probably remember that Google set off a PPC advertiser firestorm a few months back by taking this option away, and shortly thereafter, bringing it back.
We’ll wrap up this week’s post with some good advice from other PPC advertisers sharing their own expertise.
David Roth argues that we need to embrace failure to grow, and he’s probably right. He gives some good tips on playing mostly by the rules, while doing some experimenting, and hopefully learning here at SEL.
PPCHero helps us out with ideas to improve campaign efficiencies using broad match modifiers here, some ideas on how Google could make our lives as PPC advertisers easier here, and tactics for passing your PPC exams here.
At Search Engine Journal, Mike Boudet asks “Why Is Google Penalizing My Exact Match Keywords?” He explains that Google seems to be rewarding campaigns set up to target modified broad match vs. exact match with higher quality scores, which seems counter to what most advertisers believe to be true – that precise targeting improves campaign performance.
Have a great weekend everyone!