This week’s PPC roundup showcases some great PPC blog posts and articles from our Internet travels this week, and we noticed a trend with blog posts focusing on tips for different types of PPC ads.

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We’ve been talking about Facebook advertising regularly in our Ads in the Wild series on this blog, and this week it was definitely a hot topic, as well as display advertising, and some old favorites like quality score and keyword research.

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Have a related article or PPC blog post that you’d like to share? Feel free to leave yours in the comments below!

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Let’s start with Quality Score. This Quality Score post from The Search Agency digs into some points raised during a presentation at SMX Advanced in Seattle last week, pointing out differences between visible quality score and quality score, and the role of relevance.  Another quality score post from Certified Knowledge offers 2 little known ways to increase CTR and Quality Score and ClickZ gives a great overview on dynamic keyword insertion (DKI) and how this can affect your Quality Score.

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If you’re looking to brush up on some of your PPC skills, Kaley Dobson at Search Engine Watch has a great post on keyword research for successful SEM campaigns, offering some helpful keyword discovery tools and tips for getting organized. Janet Driscoll Miller gave some advice for breathing new life into old PPC campaigns, using examples from a retailer perspective.

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Looking for some tips to help you with the AdWords Display Network? WordStream can help you streamline the ad creation process with their suggested resources for crowdsourced ad banner design. PPC Blog provides some insight to new Google Display Network performance metrics, and PPCHero gives a concise update on Google’s 2015 predictions for display advertising. Does it align with your vision for the future?

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New to Facebook advertising, or experienced and want some new tips and tricks to help you? Search Engine Land gives 15 Facebook ad tips that should get you moving in the right direction in no time. In a related article, they also shed light on 3 types of Facebook image ads that work. Have you tried any of these techniques? We’d love to hear how they’re working for you in the comments.

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Other posts we liked this week include Ion Interactive’s techniques for A/B testing different ways to circulate your content in a content marketing campaign, Search Engine Land’s instructions for how to track social conversions on landing pages, and Amy Hoffman’s follow up on Google’s new local ads for mobile devices.

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That’s it for this week’s PPC round up. Have a great weekend!