This week’s PPC roundup kicks off with an important article we came across on the New York Times website sparked by the Ad:Tech conference we just attended this week. The article, “Advertising Companies Fret Over a Digital Talent Gap” discusses how talented techies are in short supply with the breadth of skills that new advertising jobs require, stating “New hires are needed for a variety of tasks, including writing code, creating digital advertisements, Web site development and statistical analysis”. With so much user data at our fingertips, finding people to wrangle it effectively can be a real challenge. This article is definitely worth a read if you’re looking to hire a new digital advertising employee or if you’re looking for a job, yourself.
Outside of hiring new employees, you may be thinking of growing your business by reaching more customers in new ways, and if your sights were set on mobile, you’d be on the right path, according to Search Engine Land. Their article, titled “Mobile Will Be 22 Percent of Search Revs Next Year“, cites some pretty compelling statistics for those looking to turn their attention from the monitor to the tiny touchscreen.
And how about building more leads? this article from Marketing Profs shows how Online Lead Generation Drives Higher Growth and Profitability, highlighting statistics regarding which industries drive the most leads online, by what means, and to what level of profitability.
And for some tips on building links, check out this link-building infographic from Search Engine Journal.
In addition to branching out to mobile, generating leads, and hiring new employees, let’s take a look at social media: Google+ has enabled businesses to have pages this week, and Hubspot wasted no time in getting some tips published for business owners to get up to speed on creating a Google+ Business Page in 5 Simple Steps. Their best tip of the five? “Get going!”
Last but not least, let’s take a look at content marketing. Another great resource from Search Engine Land this week shows us how to market your content in a fun A to Z format. With 26 tips available to you, you’re bound to find some that help you feel more confident about successful content marketing.
That’s it for this week’s PPC roundup! Have a great weekend and as always, please feel free to leave your comments here or catch up with us on twitter.