Not that anyone is surprised at the newest ComScore report, but it’s worth mentioning that as of May 2012, Google is still #1 with 66.7% market share, with Yahoo and Bing taking a combined 28.8%.
You can see ComScore’s most recent Search Engine Rankings here. Straight from the press release: “Google Sites led the U.S. explicit core search market in May with 66.7 percent market share (up 0.2 percentage points), followed by Microsoft Sites with 15.4 percent and Yahoo! Sites with 13.4 percent. Ask Network accounted for 3 percent of explicit core searches, followed by AOL, Inc. with 1.5 percent.”
Ever had a PPC Campaign that didn’t do so well? Don’t feel bad, we all have. Search Engine Watch’s How to Recover from a PPC Test That Crashed & Burned gives some good tips about how we can use these unsuccessful experiments as learning opportunities. He also talks about mitigating failure by outlining possible outcomes up front and communicating the results to stakeholders – some good stuff to think about.
In Ad Testing: Are You Using The Wrong Success Metrics? Over at Search Engine Land (SEL), Brad Geddes asked a group of marketers about what ad performance data mattered most. He argues that the best way to figure out ad performance is looking at the “profit per impression” metric, something he’s been using to evaluate ad performance for many years. Have you tried this before?
For Beginners, Google is offering a series of posts called AdWords examples to get new search marketers started on setting up and managing their first campaigns. The newest post is called AdWords Examples: Structuring your first ad groups. The example shows a campaign that is set up using products as ad groups, a tried and true tactic. Do you have any other tips for beginners as far as setting up ad groups?
In Search Engine Journal’s Pros and Cons of the New Google Webmaster Tools, Sujan Patel gives a roundup of recent changes made to Google Webmaster Tools, including the addition of: new dashboard, new naming conventions/navigation, new compact view and the removal of: create robots.txt, site performance and subscriber stats features. He also outlines the pros and cons of these changes.
Have you ever used Google’s Hot Trends (now Hot Searches) for keyword research? Lately, it’s become a lot more Knowledge Graph-y. Google Updates “Hot Searches” With Images & Stories from SEL talks about how the feature has been updated recently to show results better. Here’s another article about it from Search Engine Journal.
While we are on the topic of keyword research, SEL’s Jenny Halasz evaluates the keyword tool every search marketer has used at one point or another – Google AdWords. She likes the ability to switch between match types, global and local numbers, local search trends data, and more. She does urge caution in using the new ad group ideas feature which is in beta, to actually set up ad groups, but says that it is good to help organize your ideas. Also she reminds us that search volume is really just a suggestion. Thanks, Jenny!
That’s it for the weekly roundup. Have a good one!