The holidays are here! What better way to kick off your weekend than with a holiday PPC roundup?
Let’s start with a top-notch ‘heroview’ over at PPC Hero: “PPC for SMBs“. Bethany Harvey interviews Robert Brady, Director of PPC & Conversion at Trafficado. In the interview, Brady shares his thoughts on topics like SMB ad spend, PPC competition for SMB owners, budgeting, the types of PPC campaigns to run, and more. Definitely worth reading for both PPC managers and small business owners alike.
Just how big of an impact is social media making on holiday shopping this year? Chances are, bigger than even the experts are trying to calculate, but either way, it’s big! This fun infographic from Mr. Youth featured on mashable shows how that social media is a key driver of holiday purchases for 2011.
On a more serious note, F-Secure released a different holiday infographic, featured on Search Engine Journal, showing that $10,000,000 has been lost due to cyber crime this holiday season. The infographic shows the top 6 online retailers this holiday season, with over 50% of smartphone owners using their phones to research and shop. Find out how many and what types of cyber attacks were made this year, with 35 online crimes reported every hour. They close the infographic with some tips for safe online holiday shopping. So if you still have a few gifts left to get, be sure to make sure you’re shopping for them safely!
Looking to increase your CTR in the coming year (and why wouldn’t you be?)? Search Engine Journal’s Jeremy Decker of Click Click Media shows you how using Google AdWords’ ‘Dimensions’ tab in his post “AdWords — Using the ‘Dimensions’ Tab to Increase Conversion Rates“. Identify search terms you don’t want to be appearing for, gain insight from destination URLs and learn how to use the other features in the Dimensions tab to sculpt a more effective and efficient PPC campaign.
Alex Cohen offers 43 Paid Search Signals You Need to Understand this week on Search Engine Watch, pointing out that signals are often discussed when analyzing SEO but not as often with PPC. Through a thorough analysis of different PPC signals, Cohen helps to address the following questions:
- What are they searching for?
- How much is the search worth?
- Who is searching?
- How are they searching?
- When are they searching?
- Where are they searching?
How comfortable are you with landing page testing? If your answer was anything but “are you kidding me? I could do it in my sleep!” then you should read this post from Hubspot – “How Non-Techies Can Succeed With Landing Page Testing“. Blogger Alison Savery shows readers how to approach A/B testing comfortably, how to analyze results, and how to re-test to make sure you’re getting the best results you can out of your landing pages. You’ve worked hard on your site’s content. Make sure it’s converting for you!
Before we wrap up our roundup, we wanted to pass along a great roundup put together by Derek Edmond over at KoMarketing Associates – not just for the week but the whole year! He’s included a bunch of great resources that are worth a read. We particularly like Rae Hoffman-Dolan’s “Link Building with the Experts – 2011 Edition” and SEOMoz’s “Search Engine Ranking Factors – 2011“.
That’s all for this week’s PPC roundup. Have a wonderful holiday weekend and we’ll see you next week!