As you’ll see below, Google has been VERY busy this week (of course, it seems that major announcements from Mountain View have been coming out more and more regularly over the past year). This week’s Weekly Roundup should give you a good send off to your Memorial Day weekend festivities, with a whole slew of things to think about regarding your own PPC accounts.
On Tuesday, Google announced the launch of a new Auction Insights report that gives advertisers insight into who competes in the same auctions they do and other metrics. The data is provided at the keyword level and includes impression share, average position, overlap rate, and more. Pretty cool.
At Search Engine Land, Brad Geddes argues in 8 Features Advertisers Really Need from Google AdWords that there are other features search marketers would prefer over some recently released features. He wants improved integration with Google Analytics and more control over account budgets. What’s on your AdWords wish list?
Search Engine Land also offers some tips on multinational PPC and SEO campaigns in the article Why Google’s Venice Update Fundamentally Changes Global SEO.
Search Engine Roundtable’s article Google AdWords Account Audit reminds us that Google can audit third party AdWords management companies at any time as of last April. Barry Schwartz references a discussion at a forum thread at Webmaster World. If you’ve been audited, please share your experience in the comments section.
Barry is also over at Search Engine Land this week talking about the “1,246,713 removal requests from 24,129 different target domains of 1,296 copyright owners by 1,087 reporting organizations” in the article Google Asked to Take Down Over 1.2 Million URLs Last Month from Search Results.
Pamela Parker at Search Engine Land analyzes the intent behind a Dream Systems Media observation; Google is showing “ads related to + keyword” at the top of the yellow AdWords box on search engine ad results. A Google spokesperson explains that “As part of our ongoing efforts to show ads that are relevant and informative, we are including more information about why users are seeing certain search ads.”
We still can’t get enough of Google’s Knowledge Graph. It definitely makes SERPs more interesting. How will it impact paid search? We’re not sure. Most results we’ve seen have been for very non-commercial terms. How about you?
Also from Google this week, the brand new Webmaster Academy joins Google Analytics’ IQ Center and Google AdWords Learning Center as the official places for search marketers to go to learn these tools.
Other cool Internet Marketing stories from around the web:
Educating the Market from Aaron Wall at SEOBook
iAcquire Banned From Google After Link Buying Allegations at Search Engine Land
10 Myths That Scare SEOs But Shouldn’t – Whiteboard Friday from SEO Moz
What Trademark Search Data Can Reveal About User Behavior from Search Engine Land
Mobile Isn’t Just for Your Phone from Search Engine Journal
Have an awesome weekend, everyone!