It’s no secret that writing a great PPC ad often comes down to really getting into your prospects’ heads and figuring out who your customer is, what they need, how they communicate, and what they’re thinking about.
This week’s PPC roundup brings you some resources focusing on managing and writing great PPC ads, and knowing your target customer, from their social media preferences to the ways they approach search.
Let’s start off with a link from Search Engine Watch’s Miranda Miller called “How Marketers can Connect with the 3 Mindsets of Search”. This study-based article discusses the three different ways that searchers approach their search process online: “answer me”, “educate me”, and “inspire me”.
Of course, part of knowing who your customer is is knowing where they are in the world. Chris Marentis shows us some tips for location-based marketing for small businesses on Search Engine People, highlighting the advantages and unique opportunities that location-based marketing provides to more directly reach your target audience.
More users are using Google+ by the day, and Clix Marketing has a post for PPC managers out there who may not have jumped on the bandwagon with Google+ just yet: “Google +1 Is Changing the Face of PPC. Are You Ready?“. This article highlights some big changes going on in the PPC world now that Googlt+ is becoming more popular. One example: Google AdWords now has social settings in its advanced settings menu. Find out what else you need to watch for in the rest of the article.
Were you at SMX this week? If you were, share some of your experiences with us in the comments if you like! If you weren’t, not to fear. Yahoo! Inc. Director of Search Marketing David Roth has you covered with his Search Engine Land post, “The Relationship Between Enterprise SEO & PPC: SMX East Recap“. In the article, David discusses two of his favorite topics: Enterprise PPC and the relationship between PPC and SEO.
It’s hard to believe we’re already approaching the 4th quarter of the fiscal year. WPromote helps PPC professionals ease into year’s end (or beginning!) with their two-part series: 5 Simple PPC Management Tips for Q4 – Part 1 and Part 2.
That’s it for this week’s roundup! Have a great weekend and please feel free to leave a comment or contact us on Twitter with your additional resources or suggestions!