After a week of wild weather on the east coast, we present to you a wrap up of what’s been shaking up the search world this week. Let’s start with bing.
Bing is at an all time high for search engine market share according to the most recent Comscore report. Google increased a tenth of one percent, bing increased two tenths of a percent, and Yahoo fell to its lowest market share of 13%.
Things aren’t all good in Bing land, though. Danny Sullivan examines the very real possibility of Yahoo backing out of the Microsoft deal in this article at Search Engine Land. According to the article, there “continues to be a gap between the expected revenue earned per search and what Yahoo hoped its deal with Microsoft would produce.” Consequently, Microsoft is having to make up the difference. What do you think will happen?
Are there changes coming to Google?
At Search Engine Land, Rick Backus speculates as to whether Google is moving toward a Google Marketplace. Yikes! Of course, he points out that since Google earns most of its revenue from ads, it would be counter to their whole current mode.
Periscopix noticed that Google is adding Analytics data to the AdWords interface for one of their accounts, specifically pages per visit and average visit duration. It’s showing up under the “customize columns” option. Cool!
If you are serving up mobile ads, it only makes sense that your site is optimized for mobile. Is Google getting into web design consulting now? Probably not, but Google helps us figure out the best way to go mobile in Mobile Websites vs Responsive Design: What’s the right solution for your business?
Some more PPC best practices from around the web….
There is a ton of enthusiasm around online videos and not too long ago Google transitioned ads.youtube.com to AdWords for video. Search Engine Watch has a good article in AdWords for Video: The Good & The Bad From a Video Ad Junkie that walks you through the pros and cons of this method of advertising.
Search Engine Land presents part 2 in an article series about creative testing for AdWords accounts where author Matt Lawson recommends using dynamic keyword insertion as a creative test. He says to test in groups that have a greater potential to move the needle (aka more volume, more conversions, more revenue) and to limit the number of variables in your tests for proper attribution. Stay tuned for a recap of the final article in this series in August.
For PPC beginners and those of us needing a refresher, here’s an explanation of the many factors that go into making up your Quality Score and why it matters from Search Engine Journal.
Hope your Quality Scores are looking good and hope your weekend outlook is looking good too!