April is upon us, and it’s time for another weekly PPC and search marketing roundup here at Boost. The theme of this week’s roundup is spring links, where we’ll be giving you an assortment of links as we coast into spring, with a particular focus on link building.
Let’s kick things off with a great collection of link building articles courtesy of Outspoken Media. They’ve been attending the Boston Link Love conference and have broadcast several blog posts highlighting the sessions they’ve been attending. You can feel like you were there in case you missed it! For ease of review, here are all of their Boston link love posts in one spot for you:
- Best in Show: Tools for Building Links
- Building a Link Development Calendar
- Content Strategy vs. Link Building
- How to Measure and Report on Link Building
- Link Building by Imitation
- Building Targets, Relationships and Links
If you’re just beginning with a link marketing campaign, Search Engine Watch has some help for you in their post “3 Starting Points for a Link Marketing Campaign“. The 3 tips include: step away from the computer, modernize old techniques, and mix & match. To find out what these mean and how they can contribute to a successful link marketing strategy, be sure to check it out.
On the SEO side of things, let’s turn our attention to the SEOmoz Daily SEO blog. They’ve published an article this week entitled “What’s Better – On-page SEO or Link Building?” The author highlights several different scenarios clients may come to search firms with, and outlines the appropriate ratio of on-page SEO to link building for each. Is there a perfect mix? You’ll have to read to find out!
Are you still dragging your feet on a mobile PPC strategy? PPC Hero addresses the benefits as well as a couple of mobile PPC pitfalls to avoid in their article “Mobile PPC: 30% More Leads at 40% Less Cost. Plus, two Pitfalls“. Post author Jeff Allen highlights mobile PPC best practices to get you on your feet and profiting from this ever-growing market. Now you have no excuses. : )
While we’re on the topic of mobile PPC, Search Engine People addresses another mobile concern in their blog post “What URL Should I Use for my Mobile Website?” Do you need a mobile-specific URL? The author of this post says not necessarily. He recommends maintaining one URL across all channels. Does this match up with your strategy?
Finally, we wrap up this week’s PPC roundup with a PPC vs. SEO popularity contest. Matt McGee of Search Engine Land says that For Social Media Marketers, SEO Is Much More Popular Than PPC. According to a survey of more than 3,800 social media marketers worldwide, SEO is the clear leader in terms of their techniques used for clients, beat out only by email marketing as the #1. Do you provide social media services to your clients? If so, do you integrate PPC into your efforts?
That’s all for this week! Have a great weekend everyone and as always please feel free to send any resources you have along to us or catch up with us on twitter.