For those of us in the U.S., this week held President’s Day, which means that for most schools, it was also February vacation week. A week full of family vacations, sleeping til noon, and…well… not studying! But for those of us in the search world, blogs were turning their focus from Lincoln to linkin’…namely, link building strategies. Here are some great links we came across this week to help you evaluate your current PPC and SEO linking strategies, and some other PPC and SEO resources to help you recharge your efforts in the search marketing space.
First up, let’s have a look at the always-important, ever evolving world of link building. Are your link building strategies feeling a bit stale? Not getting the results you’ve been hoping for, or worried you might be doing something wrong without realizing it? Search Engine Journal author Sujan Patel has 13 unconventional link building strategies to get you in gear. You might be surprised at some of the suggestions!
Want some more link building guidance? Joe Schaefer of Outspoken Media has a treat for you with the 6-Minute Link Prospect Power Audit. Joe takes readers through an excellent, thorough link prospect analysis process, offering link building tools and tips along the way. In addition to the blog post, you can also download the link prospect power audit as a PDF to keep it close by whenever you need it.
Let’s take a look at a more controversial side of link building – buying links. Are you like Rand of SEOMoz in viewing link buying as “shallow, short-term thinking”? His post “Buying Links is Shallow, Short-Term Thinking. Buying Blogs? Now that’s a Strategy.” discusses why he feels link buying is a waste of money and only a short-term solution, and offers a different, more successful solution in buying a blog. Of course, this comes with its own host of responsibilities and issues, but what do you think? Have a look at Rand’s supporting data and see if you might be in an ideal position to skip over the links straight to a brand new blog with a built-in online community.
Now it’s time to look within — how’s your internal linking strategy going? Do you have one in place? If so, is it performing at its best? Gain some internal linking insight and make your website work for you (literally) when you read Brian Whalley’s post on the Hubspot Blog “How to Use Internal Linking to Improve Your Website’s SEO“. In this post, Brian highlights why internal linking is so important, how it works, and he provides 3 ways to apply it to your site.
Well, we’ve covered a lot of link building ground. Let’s have a look at a few more key resources you don’t want to miss this week:
Keyword Research: Promodo has released an infographic called “How To Do Keyword Research” which covers techniques like using the Google Keyword Tool to assess keyword popularity, analyzing competitors, and figuring out which landing pages to focus on.
Clickthrough Rates vs. Conversions: Sarah over at PPCHero brings us a great blog post this week addressing a common PPC concern – “My Clickthrough Rate is Improving, Why Aren’t My Conversions Increasing?” In the article, Sarah offers different places to look for answers to this quandry and offers suggestions for fixing the problem, like choosing a different ad position on the page or adjusting your match type usage.
The Pinterest Craze Continues: Pinterest continues to make headlines for businesses, and Miranda Miller at Search Engine Watch is on top of it with her post “Pinterest Marketing Tips & Tricks to Drive Targeted Traffic“.
That’s all for this week’s PPC roundup! Thanks for reading and feel free to add your own suggestions and great PPC finds of the week in the comments or on twiter.