Looking for some help with your search marketing campaigns and don’t want to dig around to find ’em? Well it’s your lucky day! In the spirit of St. Patrick’s Day, this week’s PPCroundup should hopefully bring some good luck your way with your search engine marketing efforts. Let’s take a look at some of the posts circulating the Web this week in the land of search.
The folks at Hubspot had some great tips this week for How to Identify Long Tail Keywords to Fuel Your PPC Strategy. In addition to finding some helpful strategies for identifying your long-tail keywords, you’ll also find out whether targeting long-tail keywords is ever a bad idea. Definitely worth taking a look!
Speaking of keywords, ever wonder how Google’s instant search suggest function works, and how you can use it to your advantage? Rand at SEOmoz explains it all in this week’s Whiteboard Friday video. The video (and accompanying provided transcription if you prefer reading) covers the different factors that contribute to just how those suggestions end up there and why they could be really important in regard to your business name (positive and negative). Do you have the power to change the suggestions that pop up for your niche? And if so, is there any way to do it without venturing into black hat territory?
While we’re on the topic of search queries and keywords, how is your anchor text strategy looking? Do you have one in place? Are you confident you’re not risking a penalty from Google? Aura Dozescu of Search Engine People has an anchor text recipe for success for you — and it just might be a piece of cake: “Go for Perfect Anchor Text Distribution By Baking a Chocolate Cake“. Aura takes the metaphor of baking and guides readers through careful steps to ensure a winning anchor text strategy…without getting burned.
And speaking of getting burned by the powers that be, Google is working on an ‘Over-Optimization’ penalty for sites that are too SEOed. Search Engine Land’s Barry Schwartz reviews the announcement in his post “Too Much SEO? Google’s Working on an “Over-Optimization” Penalty For That“. This is good news for site owners cranking out great content on comfortably optimized sites, but watch out if you’re cramming keywords or exchanging extreme amounts of links…you might get in trouble.
Next up, let’s have a look at some AdWords tips. If you’ve been just waiting for an AdWords Editor Shortcuts Cheat Sheet to come your way, this truly may be your lucky day. PPC Hero has assembled a colorful visual aide to help you optimize your keystrokes while you optimize your campaigns. While this sheet is for Windows users, a Mac version is coming soon. More details and a downloadable copy of the free guide are available here.
On the topic of managing campaigns, have you gotten a little lazy? Maybe you’re tempted to let your SEM run on autopilot. If so, Glenn Gabe has 9 Dangers of Unmanaged Paid Search Campaigns he wants to warn you about first. Are you missing out on some of these benefits because you’re relying too heavily on your campaign management tools to do the work for you?
Last but not least, it’d be hard to write a roundup this week without including a little something about the iPad 3, officially released today. If you’re thinking about buying one of these sleek new gadgets, or perhaps you’ve got one waiting in your mailbox as we speak, Mashable’s got everything you need to know about the iPad 3 summed up and ready for your review.
That’s it for this week’s roundup! Thanks for reading and as always, feel free to leave us a comment here or catch up with us on twitter. Have a great weekend!