Our PPC roundups feature blog posts and articles from around the Web focused on helping you strengthen your Internet Marketing campaigns, and what better way to learn how be a better search marketer than by learning from your own mistakes? …How about having someone else make those mistakes for you and then tell you how to avoid them?
We start off this week’s PPC roundup with a post by Jesse Ballard onPPC.org entitled, “My 7 Deadly Sins of Paid Search Marketing”. Staying clear of these ‘deadly sins’ will be sure to help you avoid some serious PPC danger while managing your account.
Learn some great search marketing tips and tricks in WordStream’s 5th installment of their series “AdWords Experts Share the Secrets of Their PPC Success“. This installment features Glendon Llewellyn Lloyd, e-commerce director at Tszuji, a home storage store. The post also links to the other four installments of the series in case you haven’t been following a long. Be sure to check it out!
Last week we talked a bit about the importance of mobile advertising in our roundup, and this week is no different. Search Engine Land provides further incentive to get in the mobile game if you haven’t already with their article “Smartphones Now Over 50 Percent for Under 44 Crowd“. Have a look at the climbing statistics for smart phone use and find out what this could mean for your future advertising strategy.
Are you failing at Facebook? Tanking on Twitter? Have a lackluster LinkedIn? ClickZ can help with their post “5 Ways to Become Valuable to your Social Media Audience“, providing tips for not just having a social media presence, but creating value for your audience so they’ll trust you and be engaged with you as time goes on.
PPC ad writing is no easy feat, as we well know at BoostCTR. The age old theory that short copy is infinitely harder to write than long copy definitely holds true. So are you paying enough attention to investing in properly crafting your PPC ad text? Not to worry if you’re feeling lost. Search Engine Journal gives readers some helpful strategies in their article “How to Maximize the Significance of PPC Ad Writing For Improved PPC Marketing?“, complete with a “common mistakes” section. See? Someone out there has already made the mistakes so you don’t have to, as long as you read this article of course!
Carrying the PPC ad theme a little further, Search Engine Watch provides expert advice for advanced PPC marketers in their post “Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations“.
We couldn’t let our roundup go by without a shout-out to our resident Director of Marketing Noran El-Shinnawy for being featured in an aimClear blog interview “Quality Score, Shark Diving, & "Avinash-Who?" Getting to Know Noran El-Shinnawy“.
Have any resources you’d like to add to the list? Feel free to leave a comment or come find us on twitter. That’s it for this week’s roundup. Have a great weekend!