Hello all! If you live in the Northeast, we hope you’re dug out by now. And if you’re not in the Northeast, be happy that your car wasn’t one of many that are still covered in six foot drifts of snow.
On to what’s poppin’ in PPC land.
First from Google……
Lots of hype around the new Enhanced Campaigns from AdWords. Google says that “as devices converge, consumer behaviors on tablets and desktops are becoming very similar”, which is a pretty new way of thinking. In a nutshell “Enhanced campaigns help you reach people with the right ads, based on their context like location, time of day and device type, across all devices without having to set up and manage several separate campaigns.”
More specifically, with Enhanced Campaigns you can:
- manage bids for your ads across devices, locations, time of day and more, from a single campaign.
- show ads across devices with the right ad text, sitelink, app or extension, without having to edit each campaign for every possible combination of devices, location and time of day.
- easily count calls and app downloads as conversions in your AdWords reports.
These changes will be rolled out as options for advertisers over the coming weeks, and upgraded for all accounts sometime this year.
And this! We love Advanced Segments in Google Analytics, but they can be a pain to build. Avinash and team have taken some of the work out of getting super granular by offering the Google Analytics Solution Gallery. This is an awesome resource that is sure to become a favorite of all online marketers.
Finally, in a week of really great stuff, Google shares some ways others are using Automated Rules for account management. Check out this link to learn how you can prioritize your time over the holidays, swap ads while you sleep, and save time and money with Automated Rules.
Next, from Bing Ads……
Bing announces that “we are seeing 25-45% more click volume coming from the Yahoo! Bing Network than was the case one year ago.” Have you experienced these kinds of results? 2012 was certainly a busy year for product updates from the platform, so this is definitely a possibility.
If you are an advertisers offering tax services, preparation, and software, you should check out this post about keywords, trends, traffic and optimization tips for the upcoming tax season. You could also check out Bing Ads Tax Season Guide for more guidance.
If Home & Garden is more your speed, check out this post on how to gear up for spring.
Finally, from Bing – Bing Ads certification just got easier with the Bing Ads Accredited Professional Program to help prep you for the (free) exam! What are you waiting for?
From elsewhere on the www.’s……
For some commentary on the hot new Google announcement, see Why Enhanced Campaigns Aren’t Really An Upgrade Or Improvement from Search Engine Land.
No conversions means no customers, so check out TEES Your Visitors For Higher Conversion Rates, also from SEL for some tips on optimizing for converions.
Search Engine Journal’s got an interesting article: Getting Indexed by Google Using Only PPC: It Could Happen to You, perhaps more compelling for SEOs, but thought provoking nonetheless.
Okay, that’s it for this week. Enjoy the few remaining hours of your weekend!