Hope everyone had a great weekend. We spent approximately 18 hours watching kids’ baseball games and are just settling in for a long spring’s night, errrrr, PPC update!
First from Google…..
Mobile, mobile, mobile. Google is definitely honing in on these topics in (soon) advance of everyone having to move to Enhanced Campaigns. Check out this post to “meet the mobile champs“. Find out what’s top of mind for mobile evangelists.
AdWords Express gets a makeover. You’ll find clearer stats and reporting graphs, a faster simpler sign up, real-time ad previews, and more. Check out the post here.
This coming Tuesday, attend a Learn with Google Webinar to drive deeper engagement with App users.
Finally, reach local customers who are using Google Maps to search. Namely, search ads with location extensions can appear directly on the map and just below the search box, and search ads without location extensions can appear just below the search box.
Next, from Bing Ads……
Check out some details from the Yahoo/Bing network, including stats about increased reach, etc.
Bing has been going crazy over the past year with product updates. You can see the April featured releases here, which include new filtering options in opportunities page, keyword suggestions in UK market, enhanced search query report, and more.
Now, Bing goes web design-y with how to help your customers throughout the purchase journey. The post is nicely segmented into what to do to attract customers at various phases in the purchase funnel.
Finally, from Bing, check out how one advertiser uses Bing performance trends to optimize their campaigns.
That’s it for this week, folks. Hope you had a great weekend and have a great week!