Welcome to April…what is it they say? April showers bring May flowers? And April 1st brings…gags, tricks, and maybe a few gimmicks.

You do realize the tremendous fun I could have had had today’s Weekly PPC Update landed on April 1st, don’t you?

Well, since I can’t officially have fun with an April Fools’ Day update, I thought you might want to check out The Top 100 April Fools’ Day Hoaxes of All Time, or, more specifically, the Huffington Post’s roundup of this year’s funniest and craziest pranks, The Funniest April Fools’ Day Pranks Of 2015 From Around The Web.

Today’s post may – or may not – be all seriousness. Someone’s gotta keep y’all on your toes…

What’s up, Google?

If you’re an average smartphone user, your phone is probably chock-full of apps. Some you use daily, others you’ve installed and then never laid eyes on again. Regardless, you likely have at least several apps you visit on the regular to do pretty much anything and everything. In fact, according to Google, the average smartphone user has 36 apps installed on his device.

What that means for developers, though, is that it’s more critical than ever to find ways to both reach and keep users. To help you do that, Google offers some valuable tools for app promotion and re-engagement. And, as of March 31st, Google is expanding where you can promote your apps on the Google Display Network.

“With the simple click of a button, we’ll automatically extend your app install ads from the AdMob in-app network (which reaches 650K active apps) to the mobile GDN network.” That means consumers don’t have to be using other apps to see your ads, but you can now show off your apps with ads on the two million publisher websites across the Google Display Network. More on this and other improvements making it easier to engage consumers here.

Everybody thinks about money often, right? I mean, you’ve got bills to pay, paychecks to receive, retirement to save for, taxes to pay…it never ends. So, money is pretty much a pressing topic weighing on the minds of many at any given moment. As such, Google thought it apropros to put together an infographic illustrating finance trends throughout the year.

What’s not surprising is that consumers are relying on their smartphones more than ever to search for financial information – in fact, mobile searches for financial-related topics are growing 48 percent year-over-year. Check it out in this post.

Another post as part of DoubleClick’s Evolution of TV series, this post looks at the Promise of Programmatic TV.

Today’s brands are held accountable for far more than just the quality of their products and services. Today, brands are held accountable for their stance on political and social issues more than ever before, and this impact is seen pretty heavily among millennials.

According to this post on the AdWords Agency Blog, “New data from Google and YouTube shows that messages about equality for the LGBT community have widespread impact, especially among millennials. More than 45% of consumers under 34 years old say they’re more likely to do repeat business with an LGBT-friendly company. Of those young people, more than 54% also say they’d choose an equality-focused brand over a competitor.”

You know those super-annoying ad injectors that completely ruin your browsing or shopping experience? Well, Google hates them too. Because their users hate them, and advertisers hate them, and, well…pretty much everyone hates them. In this post, you’ll learn about the various policies Google has in place to limit, or better yet, eradicate completely, the dreadful ad injectors.

 

What’s happening, Bing?

Want to win at search marketing? Duh…that’s why you’re here, isn’t it? Bing is celebrating the launch of its Campaign Planner in the UK, Canada, and Australia, with a special guest post from the UK’s own ROI’ry Potter, who shares his insights on winning at search marketing. Read it here.

Bing has made some improvements to its blog to make it easier for you to find the things you’re looking for. Because, you know, content still reigns King. Here are a few of the latest updates:

  • Clicking on Newest – the default – displays posts in chronological order.
  • Clicking on Product News displays all posts related to the Bing Ads platform.
  • Clicking on Tips brings up all the posts with insights on improving and optimizing your Bing Ads campaigns.
  • Clicking on Insights takes you to posts that offer industry or vertical insights, such as posts that help you prepare for seasonal opportunities.

For more information on how Bing is aiming to improve your Bing Ads Blog-reading experience, read this post.

Bing is reviewing its trademark policies, including market by market variations for international advertisers, in this post. This is essential info to know, peeps, so check it out.

How does Universal Event Tracking work with the Yahoo Dot Tracking? Find out…and find out what Yahoo Dot Tracking is, too…by reading this post.

 

Thought leaders, what’s the scoop?

When you think of paid search, you think Google, Bing, maybe Facebook. You rarely think LinkedIn. But maybe you should. PPC Hero makes the case for why LinkedIn should be a part of your paid search portfolio in this post.

Check out these three killer strategies for custom affinity audience campaigns on the Google Display Network from PPC Hero. What’s a custom affinity audience? In simple terms, “letting advertisers define whom they want to reach across the web, on any screen.” Read it here.

Paid search: It’s more of an art than a science, according to Todd Mintz of 3Q Digital. Read the full post for Todd’s take on how paid search follows a non-linear narrative.

Check out Part 6 of the Clix Marketing Multi-Channel Series, which talks PPC, sales, and business intelligence.

Got a SaaS offering? Need to attract qualified leads? You can do it – with PPC – and do it well, if you follow these three game-changing tips from WordStream.

Also from WordStream, check out this Ask the Expert video on negative keyword match types.

Merkle|RKG is introducing Digital Sandwich Boards. Intrigued? Check out this video. But do keep in mind that it was posted on April 1, 2015. (And don’t forget to click the link through to DigitalSandwichBoards.com.)

 

Mad props, Merkle|RKG. Readers, did your inner class clown emerge this April 1st? Do tell. I, of course, have no inner class clown, so I must live vicariously through the pranking skills of others. What, you doubt my authenticity? Remember, I said this week’s PPC Update was all seriousness…or not.