If you don’t like the weather in New England, just wait a few minutes —- Mark Twain. Whether or not Mark Twain really said that, I would like to make a request to whoever’s in charge that we have just one weekend of nice weather sometime soon! Please?
Let’s get down to business and see what the past week had in terms of news about PPC.
First, from Google………
The new Enhanced Campaign options just keep coming! In mid-May all advertisers will be able to set a mobile bid adjustment at the ad group level, though the article ends by saying “the majority of advertisers will still see the most value in using the existing campaign level bid adjustments.” Take your pick!
If you are feeling a little confused, here’s the basics of setting bid adjustments in Enhanced Campaigns.
If you have any feedback for Google about Enhanced Campaigns, you can use this form.
Now, from Bing Ads……….
Bing Ads and You is another series of posts from Bing Ads. New reports are available now to help you analyze performance on “top” vs. “other” keyword placement. Also, you can now select the time zone you are in to make reporting more accurate. Another Bing Ads and You article advises that we will be able to see more granular keyword reports via enhanced search query reports as of 4/11/13.
Here is an overview of all the March updates to the Bing Ads platform.
Finally, from Bing Ads (by way of Boost CTR’s John Whipple!), check out these recommendations for spring cleaning under performing ads from your PPC accounts.
And, from elsewhere around the Internet……
From the WordStream blog What PPC Account Manager Say They Do vs. What They Really Do, you can see some statistics on how account managers are spending their time Google AdWords, as well as some recommendations for how they could be doing this better.
From Search Engine Watch: Perhaps to assuage the grumbling of advertisers being required to migrate to Enhanced Campaigns, Google’s announced some cool new features including an updated keyword planner tool, and more.
Finally, from Search Engine Land, check out 6 Requirements for a Sound Paid Search Bidding Strategy.
That’s it for this week. Enjoy the rest of your weekend, everybody!