Hope everyone had a great weekend and that your Fantasy (and real life) teams are doing well!
In the spirit of back to school, let’s start with some learning opportunities from Google…
Upcoming webinars to get you up to speed include some really good Display-focused ones in September, like:
- [Display] Looking to the Future with Affinity Segments
- [Display] Planning Display Campaigns with the New Display Planner in AdWords
- [Display/Mobile] Getting Started with Mobile Remarketing
Find sign up details here.
And, wow, it’s already time to start optimizing for the holidays! Here’s an article about preparing your data feeds to get up to speed for Black Friday and beyond.
A PPC expert’s dream come true! Google will offer the opportunity for us to “upload your offline conversion events into AdWords and see how clicks on your ads led to sales made in the offline world such as over the phone or via a sales rep.” Step by step instructions for importing offline conversion data can be found here.
That’s the latest from Mountain View, let’s go over to Bing Ads recent news….
See a chart of recent upgrades to Bing Ads based on customer feedback. One of those upcoming upgrades includes the announcement that “Microsoft is developing an Excel Add-In– “Bing Ads Excel Add-in” – to enable you to download online campaign data directly into an Excel spreadsheet and upload it directly back into the Web UI.”
Ever wonder how the Bing Ads editorial process works? Learn all about it here.
Now, let’s see what the rest of the Internet is buzzing about for PPC………
Advice on segmenting your paid search campaigns for improved manageability – from Search Engine Land.
Also from SEL, learn how to automate mobile bid multipliers with AdWords scripts.
A recent study shows that Facebook organic and paid ads with pictures get more clicks.
Finally, we’ve all been there – here’s some advice on “dealing” with small budget search clients.
That’s it for this week folks! Hope your Monday is great.