Is it still summery in your neck of the woods? New England’s had nights around 50 degrees for the past week! We’re not ready to give up on summer yet, though. Hopefully we won’t have to put the beach toys in storage just yet.
Now, let’s get down to some PPC business, shall we?
First, from Google……………
Extensions Upgrade: Have you taken advantage of upgrading your extensions after making the switch to Enhanced Campaigns? Don’t delay because Google will automatically upgrade you come September 23rd. New features for extensions include: mobile specific messaging, ad group-level extensions, extension scheduling, and sitelink-specific reports. Check out the Help Center article for more info.
AdWords Editor Now Supports Sitelinks: Next time you launch AdWords Editor, you’ll be prompted to upgrade to the new version (note that you’ll be forced to upgrade if you don’t by December 13), which will allow you to manage upgraded sitelinks (see above).
Keyword Planner Tool: Search Engine Watch has an article about the AdWords Keyword Planner tool, which combines the Keyword Tool and Traffic Estimator. Check out the handy chart that compares features.
Google AdWords Guideline Violations: Search Engine Land has an article busting advertisers who are in blatant violation of Google ad policies, including using “symbols, numbers, and letters that don’t adhere to their true meaning or purpose” and some consumer online safety issues as well.
Discrepancies in Cost/Conversion Data: Also from Search Engine Land, an explanation from Google about why your manual costs per conversion may not add up to what Google AdWords reports.
Now, from Bing Ads…….
Bing Ads Campaign Data Optimization: Another installation from the Bing Ads Editor Diary, Campaign Data Management & Optimization gives some pointers on how to make the most of your data. Takeaways from the article:
- Organize data before optimizing them to increase your productivity and reduce the chances of making mistakes.
- Campaign settings are inter-related; reference related fields while optimizing individual settings.
Ad Messaging: And, a Slideshare presentation about “reaching consumers with the right message, developing methods for quantifying efforts, and tracking return on investment.”
Bing Ads on Windows 8.1: Remember Scroogled? Computerworld has an article about Microsoft’s plans for Windows 8.1 to “use your search terms to deliver targeted ads, even when you’re doing searches on local drives.” The author makes a good point, saying “Do people at Microsoft ever talk to anyone outside their own groups? Does the Bing team need to be introduced to the Scroogled team? Scroogled? How about Bing-Bang-Bungled?” LOL.
And, in other PPC News…………
From Search Engine Land: 72 Percent of PPC Marketers Plan to Spend Even More in 2014.
From Search Engine Watch: 5 Trends for Navigating the Modern Search Marketing Landscape.
From Search Engine Watch: Google’s Search Market Share Shoots Back to 67%.
That does it for this week. Enjoy the rest of your weekend, everyone!