Hope everyone is enjoying this wonderful weekend. Ours has been full of Renaissance Faires and apple cider donuts. Let’s see what’s been going on in PPC land over the past week or so to help ease us back into the reality of the coming week, shall we?
First, from Google……..
Google AdWords has been (strangely?) quiet in terms of posting on its blog. Nothing new there since September 5, in fact.
A lot of paid search enthusiasts are also skilled in analytics – Google Analytics in particular. There are a whole lot of Analytics events and conferences coming up this fall. Check out where Googlers will be, possibly in your neck of the woods, over the next few months.
With Enhanced Campaigns and general growth in mobile advertising, it’s good to know how your audience’s mobile experience is on the site your ads are driving traffic to, right? Today’s average mobile page typically takes more than 7 seconds to load and Google has announced new guidelines and an updated PageSpeed Insights tool to help webmasters optimize their mobile pages for best rendering performance. Learn more about this here and keep visitors from bouncing off your sites.
Let’s see if Bing has anything new and fresh for us this week………..
Bing presents an in-depth article about how its Quality Score is calculated. Nothing groundbreaking, but a good refresher nonetheless and a remarkable similarity to Google’s own QS.
Bing has a new logo!!!!!!!!! (and other stuff)
Bing Ads Editor used to be the bane of many search marketers’ existence, but it just keeps getting better. v9.9 was released last week. Have you tried it yet? Love it? Hate it? Let us know in the comments.
Bing just keeps it coming with new product updates. Last week, Bing added location enhancements including: click to directions, multiple locations, and click to call. Good stuff!
Finally from Bing, it’s never too early to start thinking about (advertising for) the holidays! Don’t miss this webinar coming up this Wednesday on getting your online sales strategies cranking asap.
Now, from the rest of the web………
Search Engine Land has an article about Google’s adding conversion estimates to the bid simulator. They say: “so far, conversion estimates appear to be very limited to high volume keywords. Many accounts may see conversion estimates in the Bid Simulator only for brand keywords.”
Search Engine Watch has a useful article about cross account conversion tracking, cross account search funnel setup, and more. Check it out here.
Finally, from Search Engine Journal: Jonah Stein From ItsTheROI.com Offers AdWords And SEM Tips At #SESSF. We just had an a-ha moment when he says: “If you really want to get good keyword data check out the ‘paid and organic reach’ section on Google AdWords. You can get information about keywords that are “not provided” in Google Analytics.” Yes!
That’s it for this week folks. Have a great evening!