If you celebrate Christmas, we hope you had a happy one this past week. Do you have any plans for New Year’s Eve? If not, here’s to a little more time off next week, at least. Cheers! Let’s see what’s new in PPC-land.
First, from Google…….
This infographic presents some high level insights about the state of digital marketing in 2013. These insights include how creative is being redefined, how people use three different screen combinations per day, how real-time ad buying is accelerating, and how measurement is becoming more precise.
Have you experimented with Engagement Ads yet? They are ads that fit “in standard display units, which allows them to scale across the web and then expand to a larger format after an innovative two-second hover delay” aka engagement. The larger formats include lightboxes, hover-to-play, and “standard expandable.” You can see a variety of creative ways companies are using them here.
And, just for fun, check out the 2013 Year-End YouTube Ads Leaderboard, as presented by Google.
Now, from Bing/Yahoo……..
If you’ve been reading the Weekly PPC Update blog posts here for a while, you already know that Bing has come out with a whole slew of product enhancements to the Bing Ads platform over the past year. In case you need a refresher, check out Bing’s own self-ranked top 10 enhancements of 2013.
If something feels a little “off” in your Bing Ads campaign performance stats, here’s a handy checklist from Bing called the Campaign Analytics Checklist to help you find a solution.
Here’s another “just for fun” article. Vanity Fair asks “Is Marissa Mayer Helping Yahoo?”
And, from elsewhere around the web……..
An article from Search Engine Land gives advice on understanding and optimizing search partner settings – recommendations are based on some real life detective work.
Also from SEL, AdWords bid management and account structure mistakes to avoid include: monitoring top keyword bids closely (not depending on automation for this) and other pitfalls that you might be missing that could hurt your campaigns.
Now, from Search Engine Journal – 4 simple but effective remarketing tips, including frequency capping, audience segmentation and more.
Also from SEJ, funny and weird ads from tv commercials to PPC ad fails and on-purpose funniness.
That’s it for now, enjoy the rest of your weekend folks!