We’re sick of cycling in and out of polar vortexes in New England. How goes it in your neck of the woods? Let’s warm our frosty fingers around the glow of our laptops and see what was swirling around in the land of PPC news over the past week.
First, from Google…………
AdWords design changes are a-comin‘! The goal is to make the design and usability of AdWords consistent with other Google products across the world wide web.
The AdWords blog had a great two part series on Ad Extensions this past week. Google has even come out and said that impact ad rank, increasing the chances that your ads will get noticed more, so use them already!
- This post explains where extensions are shown and how, as well as outlining the extensions that have or don’t have a cost associated with them.
- The next part in the series talks about what you need to know to manage extensions including location extensions, call extensions, image extensions, review extensions, seller ratings and social annotations.
Surely you are using Sitelinks. If you’re not, here’s a guide to getting started. If you’re a little more familiar with them, here’s a post about setting them up, reporting on them, etc. Remember, you need to have at least six active sitelinks for desktop and four active sitelinks for mobile.
Now, let’s see what’s up with Bing Ads………….
Bing Ads Editor is getting an update to: improve user workflow, better indicate which campaigns you are working on, and more. Check out the full rundown here.
Bing Ads expands their Sitelinks extensions to more countries including Taiwan, Hong Kong and Southeast Asia.
Bing Ads will host an “ask them anything” webinar on January 31st. You can sign up here.
Finally, let’s see what others are buzzing about………..
From Search Engine Land: Apple Buys Ads On Google & Bing To Celebrate The Mac’s 30th Birthday
Search Engine Journal has advice on how to make Google’s Search Partners program work for you.
Here’s a quick guide to writing ad copy that gets more clicks!
That’s it for now, folks. Enjoy your week!