Happy Sunday everyone. If you haven’t had a chance to catch the Perseids meteor shower (especially if you live somewhere with little light pollution) get out there and see them! Tonight through Wednesday are supposed to be the best nights – enjoy!
Now, onto more terrestrial topics like the week’s top news in PPC.
First, from Google……
For a long time, you’ve been able to compare date ranges in Google Analytics, and now this functionality is available in AdWords. Our favorite part? Now, “you can also use filters on these columns. This makes it easy, for example, to create a saved filter which finds all campaigns that saw a decrease in clicks of 20% or more.”
Video/YouTube advertising has been a kind of convoluted proposition for the whole of its existence, so we are psyched to see that AdWords has created a much more streamlined (and intuitive) process for AdWords for video. The new process is 4 step and goes like this: 1. select the video you want to show; 2. add text to compel users to watch your video; 3. set a daily budget; 4. target your audience.
Advertisers rejoice! Now we can advertise on the Google Maps app. Check out details here.
Now, from Bing Ads……..
A refresher on importing AdWords accounts into Bing Ads with some useful links.
Sitelinks are now available for advertisers targeting Australia and New Zealand.
Bing Ads is doing a little cross promoting with their own version of Google+ Local/Places/Whatever. Learn more about Bing Places for Business here.
The final installment of Bing Ads Academy is the 2nd part in a 2 post series about reporting. It explains how to customize standard performance reports by adding additional columns to your report. The additional columns covered in this post are:
- Ad Extension Click Type
- Quality Score and Quality Impact
- Keyword and Landing Page Relevance
- Device Type and Device OS
Now, from the rest of the web………..
A few articles on bid optimization from Search Engine Land: 5 Steps to Implement a Successful Bidding Strategy in Paid Search and 5 Steps to Maximizing Retail Budgets for Paid Search.
Since the beginning of PPC, searchers have been confused by what constitutes a paid ad and an organic search result. Apparently, out of the top 3 (Bing, Yahoo, Google), Google’s use of shading results to set apart paid from organic results is the darkest!
You’ve converted to Enhanced Campaigns, but now what? From Search Engine Journal: How to Use Bid Adjustments to Get the Most Out of Your AdWords Enhanced Campaigns gives some good tips on using the new bid adjustment options.
Have you tried advertising on social platforms yet? Here are 10 factors to consider before spending money on facebook ads.
That’s it for this week ladies and gents. Hope your upcoming week is spectacular!