Did last week feel really long to anyone else? Probably having something to do with it being the first week of summer. Luckily, we have a short week coming up so we can get some serious summertime activities in. How about you?
In the meantime, let’s get down to business with the best PPC news.
First, from Google…………..
On Monday, Google announced the launch of dynamic remarketing to all clients with a Google Merchant Center account. Right now, it’s geared toward travel and education sectors, but Google plans to expand availability later this year. Here’s a Help Center article to help you get started.
Google also announced an addition to AdWords reporting they’re calling top movers. To view the top movers report, click the Dimensions tab, then View: Top movers. Included in this report is a possible causes, if available. Should be interesting!
Did you catch this one? Google is making the remarketing lists for search ads (RLSA) available to all advertisers using enhanced campaigns. With this feature, you can modify your search ads, bids, and keywords based on your visitors’ past activity on your website. Here’s an article in Help Center to help you get going.
Linking AdWords and Analytics can be kind of a pain. Google’s announced a process to make it easier. Check it out here. If you missed the webinar on using AdWords and Analytics together, here are some of the useful resources that were shared:
- How to Link AdWords & Google Analytics
- How to import Google Analytics data into AdWords
- Optimizing AdWords data in Google Analytics
- Setting up Google Analytics Goals/Ecommerce
- End-to-End Google Analytics Custom Report
It was a busy week of AdWords announcements. Affinity segments are a new way to target users by their lifestyles (vs. niche interests). To be more specific, Google says “interest categories allow you to reach visitors across the Google Display Network who’ve demonstrated specific interests, regardless of whether your ad correlates with the particular topic of the page they’re currently on.”
Review extensions are now available in beta in AdWords. Contact your rep to sign up.
Have you switched to Enhanced Campaigns yet? Time’s a tickin’! Here are some success stories to help overcome your fears.
Now, from Bing Ads…………..
Bing provides some guidance for ensuring that your ads don’t get dinged for duplication:
- Ensure your ad does not contain duplicate ad copy of any of your other ads.
- Avoid submitting multiple ads linking to sites with identical content or with a very similar look and feel.
See the whole article here.
Bing Sitelinks are now available in all markets!
And, that’s it for this week ladies and gentlemen! Have a great holiday!