First, a hearty thank you to all of our service men and women on this eve of Veteran’s Day 2013.
Second, AdWords was FULL of new stuff last week, so let’s take a look and see what’s new out of Mountain View and elsewhere.
Search Network with Display Select: This isn’t your mother’s search & display. Google says it uses improved signals and methods of predicting when and where your ads are likely to perform best, and sets a higher bar for when to show them. Google recommends that if you currently use Search only OR Search and Display, you should activate Display Select. For those with separate Search & Display campaigns, Google recommends staying status quo. Here’s more detailed information about Search with Display Select.
Insights into Mobile Search Behavior: The mobile train isn’t stopping any time soon, and Google’s got 5 key findings about the mobile path to purchase here. One notable insight: consumers visit websites 6 times on average in the purchase process.
Google Shopping Goes More International (now available in 8 more countries) and changes coming for AdWords Terms and Conditions in Europe, the Middle East and Africa.
Creative That Clicks: Google releases research about what ads perform better and why. BRB, we are going to download the report. Okay – back – the more things change the more they stay the same, though mobile and settings tips may be useful to you.
Now, let’s see what’s fresh from Bing Ads…………..
Excel Web App Live: Bing keeps getting easier to use – the new Excel Web App in Bing Ads gives you the option of making campaign changes in bulk, in your browser, in an Excel spreadsheet.
Happy with Bing Ads Support?: If not, leave a comment for the director here!
Recap of Bing Ads October Releases: Includes aforementioned Excel Web App, New Backup Billing, QS in Keyword Distribution Graph, and more. Check it out here.
Finally, let’s see what the blogs have to say about the engines……….
Search Engine Land calls out the fact that AdWords Offer Extensions Get Shut Down In Favor Of Google Offers! This was kind of hidden on the support page for offer extensions.
Will recent changes to SEO (read: Hummingbird and (not provided) exploding) lead marketers more to paid search? See what a SEL contributing author has to say.
Search Engine Watch has 4 Google Changes and How Online Merchants Can Adapt – useful for both SEOs and PPC professionals. Several of these recommendations tie back to Google+ optimizations. Have you gone there yet? Here’s an article about businesses experiencing organic success after optimizing these pages.
Finally, the number one position in AdWords doesn’t always get the most clicks according to a recent study.
That does it for this week folks! Have a wonderful upcoming week.