The end of the year is already here! I’ll never cease to be amazed at how quickly time flies when you’re having fun.

As expected, it’s been a slow week in the PPC-sphere in terms of news as many PPC-ers are spending time away from the office as the hustle and bustle of prepping for the holiday shopping rush comes to a close. Let’s have a look at the PPC buzz for this week.

 

What’s new with Google? 

All is quiet on the Google blogs this week, but there are a few recent posts on Think with Google worth checking out if you missed them before, particularly as we move into 2016 and work on finalizing campaigns for paid search and other marketing initiatives.

Programmatic is changing the media buying game, empowering brands to make the most of the micro-moments that are driving buying behavior in the modern landscape. In this post, Think with Google investigates micro-moments as the new battleground for brands and how programmatic can help you master micro-moments to win big with consumers.

Should the creative brief change in the always-on world? In this edition of Firestarters on the Think with Google blog, industry leaders share how they’ve adapted the creative brief at their agencies to help drive projects in the modern, always-connected, always-on world. Read it here.

Integrated tools are enabling marketers to get more comprehensive insights in less time. New research from Forrester reveals insights into this trend. Get a recap of the findings and learn how sophisticated measurement is a must for modern marketers in this post, also at Think with Google.

 

Checking in with Bing…

Two features in Bing Ads Intelligence are being discontinued as we round out the end of 2015: the Auction Insights and the Opportunities tabs. These tabs will still be accessible through the Bing Ads web UI, but will no longer be available in Bing Ads Intelligence beginning in January 2016. The reason for this change is the goal of providing more data in a more efficient layout in BAI. Read more about how to find these features in the web UI and how they’re different from what you’re used to seeing in BAI in this post.

 

And moving on to the rest of the web…

PPC Hero has some predictions for PPC in 2016. Ten predictions, in fact. While 2015 proved to be a dynamic one with many changes, new opportunities, and sophisticated capabilities that seemed impossible just a few short years ago, there’s much more to come in 2016. Find out what PPC Hero predicts in this post.

Pinterest hasn’t yet reached the heights of Facebook as a draw for advertisers, but it is proving to be a formidable platform for advertising products. PPC Hero demystifies Pinterest analytics for marketers in this post.

What will be the most important factor in SEO for 2016? If you’ve been around in the industry for a few years, you know that what matters in SEO has shifted pretty substantially in recent times. 3Q Digital predicts what will matter most in 2016 in this post.

Optimizing websites and landing pages can be a complicated feat, particularly for SMBs who may not have dedicated resources with in-depth expertise in CRO (conversion rate optimization). That’s why 3Q Digital is offering this helpful guide covering the basics of website and landing page optimization, designed just for SMBs.

Want to get a jump start on your PPC New Year’s resolutions? Clix Marketing has just the guide for you to start trimming the fat and saving money. Read it here.

Many people are unaware that Auction insights exist, let alone how to use them to optimize campaigns and get better results. In this guide from Clix Marketing, learn how to access Auction insights, where to find the data that matters, and how to use this tool to your strategic advantage.

It’s the time of year for predictions, and WordStream weighs in with some PPC predictions for 2016 from the pros. Check it out here.

Along with the obligatory predictions of what’s to come, it’s also that wonderful time of year when we take a look back at what’s happened and identify the best of the best from 2015. So with that in mind, WordStream has rounded up 21 of the best PPC articles from 2015, worth a read to get a picture of the changes and overall PPC landscape over the past year.

Search Engine Land also has a solid year-end roundup featuring its top paid search columns of 2015. Check it out.

At Search Engine Watch, content is a topic of discussion moving into 2016. In this post, find out what Jim Yu has to say about intelligent content creation in 2016, with an emphasis on engagement and experiences.

Finally, Web Pro News reveals what Google has to say about SEO in 2016. If organic campaigns are on your radar, these insights are a must-read. Check it out.

 

Another year of opportunity lies ahead. Make 2016 your best year yet!