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4 Mobile Moments That Should Be On Your Radar

The widespread reach of technology and proliferation of devices within our lives have opened up nearly infinite opportunities for engagement between brands and customers. At the same time, the bar has been raised for what meaningful engagement looks like. Customers demand new levels of relevance and more sophisticated messaging. The new challenge for the marketer is to understand what forces are driving change in these I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments (Source: Google).

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