Retail marketers don’t hold back when it comes to spending on social media. Last year half of US retailers reported they plan to spend more on Facebook paid media, according to an eMarketer study. In order to compete, you should be advertising on Facebook with frequently refreshed creative to reach your target audience and drive more potential customers to your business.
What’s the key to success? Great new creative, of course. Here are 5 creative best practices for retailers to ensure the best performance possible.